ABOUT US

Founded in 1986 on the Westside of Indianapolis, the then company, Battersby and Associates, rapidly set and maintained high standards for sales, service, professionalism, and integrity.

From the beginning, stellar salesman and our current President, Bob Danielson, assisted in the rapid growth of the agency.

Soon after its creation, it was necessary for the agency to expand its facility and was moved to Carmel.

The agency continued to develop throughout the years and a promising young salesman, our current Vice President, Joe Azbell was added to the team in 1992.

As the new century approached, Mr. Battersby partnered with Mr. Danielson to purchase a parcel of land in a somewhat rural area of Central Indiana in the town of Westfield (then population 15,461). In 2000 our Westfield facility was built. With this partnership, Bob became co-owner and his name was added to the business: Battersby Danielson & Associates. 

In 2003, Mike Michaud merged his business, Specialty Sales, with our agency and became a company principal at that time.

Mr. Battersby retired in December 31, 2006. Upon doing so, he sold the agency to Bob and Joe. At that time,  Battersby Danielson Azbell was formed.

Sadly, Brian passed away in June of 2013. His legend and legacy will always live on in our company. 

In 2020, BDA moved into an innovative new space called Hub & Spoke located in the heart of Fishers, IN. This space is dedicated to businesses in the trade industry. Hub and Spoke has also partnered with the City of Fishers to provide hands-on experiential learning and an educational journey in which the community becomes the classroom. 

The industry and our agency has experienced exponential growth over the years requiring more warehouse and office space to better serve our partners and customers.  In 2020 we moved into our new location in Fishers, IN that includes a training facility.

As our company, the industry and society has advanced, we recognized the need to strenthen our brand. We are very excited about this change. By consolidating to the owners initials, we feel this change will continue to honor Mr. Battersby's legacy, show our contingency plan, and increase the ease of communications with our team.

We look forward to creating opportunities with all of our partners to continue mutual success.

Quality

The manufacturers that our agency represents are the most reputable in their respective industries.

With reputations for continuous innovation and highest quality warranties, you can be assured that the products offered are high tech and designed to last.

Our team has worked diligently to develop strong bonds with the professional personnel of our manufacturers and all clients to ensure smooth transactions and expeditious results.